Top 3 Best Ways To Grow Your Instagram Followers
With 800 million monthly Intsagram users, the social media platform is the perfect place to be for businesses who want engage with their customers and create a rock-solid internet presence. Instagram is no longer just a fun photo-sharing app. It has evolved in to a powerful social media marketing tool for brands. Businesses who can capitalize on the audiences that use Instagram daily are bound to see higher levels of engagement and an overall increase in their reach.
If you are looking to grow your Instagram followers, these are the top tips to follow:
Post Once a Day
Posting frequently has been shown to increase your followers significantly. A recent research studied 100,000 Instagram accounts and found that the brand that posted at least once a day, amounting to 6-7 posts a week saw a huge jump in their followers.
With the new Instagram algorithm, changes were made to the previous format of the feed where photos were shown in the sequence they were posted. The new feed, according to Instagram is “ordered to show the moments we believe you will care about the most”.
Therefore, posts that are shared and liked the most are rewarded by being shown at the top of feed. The lesson to be learnt from this is that apart from posting once a day, you must also focus on churning out interesting posts that will generate the most engagement.
Perhaps the easiest way of being found by relevant users and gaining a targeted audience is by using hashtags in every post. Instagram’s few features even let users follow hashtags. Therefore, choosing relevant hashtags and locations is a surefire way to be exposed to a wider audience.
Live Videos and Stories
Live videos and stories have added a fun element for users to interact with each other. These new features allow brands to constantly interact with their followers by keeping them updated with the latest news from the business.
Recent figures from Instagram show that stories are watched by an estimated 250 million people around the world every day so it’s no surprise that 68% of marketers have plans to jump on the bandwagon and create stories this year.