Marketing In The Era Of Generation Z – Strategies To Keep The Young Ones Engaged

The generation after the Millennials, specifically those born from the mid-1990s to the early 2000s are now known as Generation Z—or Gen-Z as we shall call them—and are expected to make up at least 40 percent of all US consumers by 2020.

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Why Brands Needs YouTube Views

Exposure

YouTube is the second largest search engine with millions of active users across the world. A recent survey also revealed that a user spends 40 minutes on YouTube on a daily basis. This indicates your brand can get maximum exposure on the platform – which can affect the credibility of your brand effectively.

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